Explainer videos in Michigan are a fantastic way to explain your business and its products or services in an engaging, visual way. With the help of an experienced video production team, you can create a short and sweet video that explains what you do and how you do it. This is especially important for businesses based in Michigan as they face stiff competition from other local organizations when it comes to attracting new customers. In this article, we’ll explore the benefits of using video marketing to boost SEO and online visibility while boosting online traffic – all while presenting a more human side of your brand!
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The Digital Landscape in Michigan
Michigan Has a Strong Digital Presence
Michigan is a state that’s known for its big-name companies and their businesses, but it also has a strong digital presence. In fact, the state ranks 7th in terms of internet speed and availability according to Akamai Technologies’ 2018 State of the Internet report. This means that your customers will be able to access your content quickly and easily no matter where they are located in Michigan or even outside of its borders!
The Economy is Booming in Michigan
The economy has been growing steadily since 2010 when it bottomed out after the housing market crash (this was also true throughout most of America). Unemployment rates have dropped steadily over this period as well; currently, they stand at 4% which makes it one of the lowest rates among all 50 states listed by Statista.
The Power of Explainer Videos
Explainer videos are short, to the point, and easy to understand. They engage your audience with a memorable story that keeps them engaged from start to finish. You can enhance the impact of your explainer videos by incorporating motion graphics, and you can find motion graphics expertise at a dedicated company like https://explain.ninja/motion-graphics-company/.
Explainer videos are also highly shareable—you can easily share them on social media or embed them on your website, allowing visitors to watch them whenever they want. Furthermore, because they’re so engaging and cost-effective, they’re an essential part of any business’s marketing strategy!
Why Explainer Videos Matter
Explainer videos are a great way to show off your business, product, or service. They can help you connect with your audience, build trust and credibility, stand out from the crowd, and attract new customers.
- Explainer videos are more memorable than any other type of content. According to a study by Animoto (a video creation platform), 96% of people remember what they see in an explainer video after watching it once, compared with only 65% for text-based content like blog posts or social media updates. This is because our brains process visuals 60,000 times faster than text alone.
- People are drawn into the story being told by an explainer video because it gives them something interesting to look at while also providing information about how something works or why it’s useful.
- You can use them on social media platforms like Facebook and Twitter where they’ll autoplay when someone scrolls past them in their feed. You could also create shorter versions that include just one part of what makes up a longer presentation so visitors can watch only relevant parts instead of having all five minutes worth loaded onto their computers at once which may result in higher engagement rates overall since viewers won’t feel overwhelmed by all those extra words.
Boosting SEO and Online Visibility
Explainer videos have been shown to increase organic traffic by as much as 80%. This is because they’re an effective way to increase brand awareness, generate leads, and improve conversion rates. If you can use an explainer video to answer questions your potential customers are asking in their minds before they even contact you and make it entertaining while doing so you will be able to capture their attention more easily than if you simply used text on a website or landing page alone. And when people find what they’re looking for quickly (rather than having to read through pages of information), they’re more likely to convert into customers.
Selecting the Right Video Partner
When you’re looking for the right video partner, there are a few things to consider. First and foremost, your company should have experience in your industry. If they don’t, they may be able to get up-to-speed quickly but it will cost more time and money than if they did have expertise in that area.
Second, look for companies with a track record of success and by this, I don’t mean just one or two successful explainer videos but rather several successful campaigns over many years (think 10+). This shows that their process works well enough that clients keep coming back again and again because their videos perform well on social media channels like YouTube as well as bringing new customers into the fold by helping them understand what makes your business unique.
Finally, choose an agency that’s willing to work closely with you throughout every stage of development until both sides are happy with the final result; this includes collaborating on script development so everyone understands exactly what needs explaining before getting started!
The digital landscape is changing rapidly, and it’s important for businesses to stay on top of these changes. You can do this by using explainer videos as part of your marketing strategy. They’re easy to create, they don’t cost much money, and they have a variety of benefits, including boosting SEO, improving website traffic, and increasing conversion rates. While there are many options available, when it comes time, choose an explainer video company for your project in Michigan.
Final Thoughts About Explainer Videos in Michigan
The digital landscape is ever-changing, but one thing remains constant: the need to be seen and understood. Explainer videos offer Michigan businesses a compelling way to achieve both. With the right video partner, you can elevate your SEO, increase online visibility, and connect more deeply with your audience. Don’t let your business blend into the digital background.