Every time I drive through Caseville, I pass a small building of apartments along M-25. There is no sign on the building, but cars are parked out front, and sometimes kids’ bikes are there. This building and the apartments must have a commanding view situated on the bluff of the Pigeon River. However, it seems, like most buildings in Caseville, that this site was once something else.
While sorting through images collected while conducting research, I came across this postcard from 1963 showing the Palmer Motel. I never heard of it before. By most standards, it was a small place, but its location right across from the Caseville County Park and is situated on the river may have made it appealing for someone visiting the area but didn’t want to camp. If there was a dock on the river, fishermen could keep their boat outback for perch or walleye fishing. It had a rustic look with its log exterior.
Caseville – A Good Place to Vacation
I researched a bit more on the Palmer Motel and unfortunately came up with nothing except this 1963 ad from the Port Huron Times Herald. It was attempting to feature vacationing in Caseville. I think it’s the first time I’ve seen a marketing ad highlighting “Just Loafing” as a thing to do. I’m not sure what “hectic rush” there was to get away from in the “modern world” of 1963. Also, Caseville is a Good, not Great, place to vacation. Maybe the Caseville Chamber of Commerce wrote the ad.
It’s interesting to note all the other Caseville motels and businesses listed and operating as a “progressive firm” in 1963. Will have to look up what that means.
Today the site is known as Parkview Apartments. The rustic look is now tucked away under siding, and the office and neon sign is long gone. It’s another piece of history that lives on by reinventing itself. Some people do that too.