Thumbwind Partners With Bestselling Lifestyle Brand

“When we saw the Midwest State of Mind, its vision & its designs, we knew we wanted to partner with them,” said Michael Hardy of Thumbwind Publications. “It was several years ago that we had our own brand of T-shirts under Thumbwind-Mercantile; however, it wasn’t our focus, and we decided to back away from trying to develop an apparel line.”

“Midwest State of Mind apparel & accessories are all about celebrating everything special in the Midwest. People love their designs…it is a natural fit for us. It will be the only apparel brand you will see on our network of sites, and we are excited to share it with our readers.”

Midwest State of Mind makes t-shirts, hoodies, leggings, bags & hats.

“The Lakeshore hoodie is super soft so are the Midwest Tradition tees. Their Champion Wind & Rain packable jackets are amazing…and if you love leggings, the Everyday Yoga leggings are head turners”, said Hardy.

Each state has its own design in the Midwest State of Mind brand. This way, the Midwest is connected, and each state has its own individuality.

“We grew up and had our family in the Midwest,” said Midwest State of Mind co-founder Brian Lewis. “We love it. We wanted to create a brand to connect it with those who love it. The people are special, and the four seasons are special…cities, towns & villages are all unique with special friendly people. Every piece of apparel is designed to celebrate this. I just heard from a customer who said she is going to ‘frolic all summer on the beach wearing our hoodies and t-shirts.’ That is precisely why we created the brand.

“We are excited to partner with Thumbwind because they know the Midwest is special, Michigan is special, and they know their readers and followers feel the same way,” said Lewis.

About Thumbwind Publications

Thumbwind Publications started in 2009 specifically to offer coverage of the Wind Farm development in Michigan’s Thumb. Since that time it has grown to cover news, history, things to do, and places to see in Michigan with a particular focus on the tip of the Thumb. We have partnered with Porcupine Press in Michigan’s UP and the Minden City Herald for editorial content.

Today Thumbwind offers content marketing IT support, local information, history, and news on a half dozen other online sites covering various areas. These include,,,,, and

About Midwest State of Mind

We’ve lived & loved the Midwest our entire lives. Friendly. Diverse. Four seasons. Glorious summers, colorful falls, winter wonderlands & spring rebirth. Incredible cities & quaint towns. Foodie towns, beach towns & bike towns. Art fairs, film festivals. museums, parades, rivers, streams, lakes & forests. Every time you wear a tee, hoodie, or leggings or take our tote to your favorite café, gym, or yoga studio, you have a piece of the Midwest with you.

What do you think?

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